THE BUSINESS OF SIMPLE IDEAS
You tell us what you want to communicate. We help you explain it to your target audience.
Our niche: Written and visual storytelling.
We transform research, expertise, and complex ideas into communication products people understand.
Your (our) objectives: Dissemination. Education. Knowledge. Marketing.
WE EXPLAIN.
Findings from scholarly work. What your business or organization does. Complex social issues (and policy diagnostics). Anything else that is puzzling or hard to communicate.
WHAT WE DO
EXPLAINER DECK
A thourough analysis and pitch on how to best tell the story you want to tell, which will inform any further products.
EXPLAINER VIDEOS
30 second, 1 minute and 2 minute explainers. With or without original video. With or without animation.
SUMMARY REPORTS
2, 5, and 10, page reports summarizing lengthier work or subjects, with tailored illustrations and visual content.
INFOGRAPHICS AND SOCIAL MEDIA PIECES
Pieces for dissemination through social networks. With or without original photos. With or without animated graphs.
OUR APPROACH
We understand the client’s need and target audience, choose the multidisciplinary team that can best provide the service, and put our tools to work.
Our products are tailored to meet specific needs and vary in price according to their complexity.
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Research
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Data Processing and Visualization
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AI Tools with a human eye
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Photography and Video
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Graphic Design
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Animation
Click here to see
WHO WE ARE
Our team is dedicated to turning complex concepts into visually compelling stories that resonate with your audience.
María José Uribe
Managing partner
María José Uribe, Master’s in Economics from Universidad de los Andes (Colombia), has extensive experience leading teams and managing complex projects across public and private sectors in Latin America. She excels at turning strategic goals into actionable plans and delivering results with clarity and impact.
Juan Pedro Ocampo
Creative lead
Juan Pedro Ocampo, Master's in Media and Communication at London School of Economics and Political Science, with a BA in Film Studies at New York University, brings years of experience in photography, audiovisual production, and creative direction. He shapes the visual language that transforms ideas into stories people can see, understand, and remember.