THE BUSINESS OF SIMPLE IDEAS

You tell us what you want to communicate. We help you explain it to your target audience.
Our niche: Written and visual storytelling.
We transform research, expertise, and complex ideas into communication products people understand.
Your (our) objectives: Dissemination. Education. Knowledge. Marketing.
WE EXPLAIN.
Findings from scholarly work. What your business or organization does. Complex social issues (and policy diagnostics). Anything else that is puzzling or hard to communicate.
WHAT WE DO

EXPLAINER DECK
A thourough analysis and pitch on how to best tell the story you want to tell, which will inform any further products.
EXPLAINER VIDEOS
30 second, 1 minute and 2 minute explainers. With or without original video. With or without animation.
SUMMARY REPORTS
2, 5, and 10, page reports summarizing lengthier work or subjects, with tailored illustrations and visual content.
INFOGRAPHICS AND SOCIAL MEDIA PIECES
Pieces for dissemination through social networks. With or without original photos. With or without animated graphs.
OUR APPROACH
We understand the client’s need and target audience, choose the multidisciplinary team that can best provide the service, and put our tools to work.
Our products are tailored to meet specific needs and vary in price according to their complexity.
Click here to see
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Research
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Data Processing and Visualization
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AI Tools with a human eye
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Photography and Video
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Graphic Design
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Animation
WHO WE ARE
Our team is dedicated to turning complex concepts into visually compelling stories that resonate with your audience.



Andrés Ortiz
Andrés Ortiz holds degrees in Political Science and in Languages and Culture from Universidad de los Andes, and a master's in Journalism from Universidad Autónoma de Madrid and the El País School of Journalism. He has worked in the newsrooms of La Silla Vacía, Caracol Radio, El País Spain and El País América, and has extensive experience in research and reporting on social issues. He brings the ability to translate complex topics into clear, simple and rigorous language designed for non-specialist audiences.

Juan Pedro Ocampo

Juan Pedro Ocampo, Master's in Media and Communication at London School of Economics and Political Science, with a BA in Film Studies at New York University, brings years of experience in photography, audiovisual production, and creative direction. He shapes the visual language that transforms ideas into stories people can see, understand, and remember.
